Strategic
Brand and Communications
Leader
With nearly two decades leading Brand and Communications for tech giants, I specialize in launching bold narratives that break through the noise and drive measurable results.
At TikTok, I led global brand narrative development and orchestrated integrated campaigns that solidified the platform's position as a community-driven cultural force. I was also responsible for building comprehensive brand ecosystems for Netflix, Spotify, Uber, and Airbnb as they expanded their Communications footprint globally.
Named by PRovoke Media as one of Asia-Pacific's Innovator 25 and recognized among the Influence 100 Global Rising Stars, I help brands and businesses build lasting connections and trust through strategic storytelling and cultural impact.
LED BRAND AND COMMUNICATIONS FOR
Areas of Expertise
Strategic Brand and Comms Leadership
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Designing and lead integrated brand campaigns aligned with business growth goals
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Developing organizational design for high-performing brand and communications teams
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Developing reputation management strategic frameworks and protocols
Brand Messaging and Positioning
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Crafting compelling brand narratives that resonate with your target audience and withstand market volatility
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Developing differentiated and culture-driven positioning that cuts through market noise
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Creating messaging frameworks that scale across all touchpoints
Social Media and Influencer Management
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Developing platform-specific social media strategies that amplify brand relevance and drive community engagement
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Developing thought leadership frameworks and platforms for key executives
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Building and executing influencer marketing programs that drive authentic brand advocacy
Crisis Management and Reputation Protection
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Navigating complex reputational challenges with strategic communication solutions
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Developing and implementing proactive crisis prevention strategies and rapid response protocols
Real Results,
Real Impact
200%
Average community growth rate on social media
95%
Average sentiment garnered via earned media
5%
Average engagement rate across social media platforms
1M+
Average reach for earned media campaigns
Speaking and
Thought Leadership*
Speaking and
Thought Leadership*
Culture-driven brand storytelling, the future of brand communications in a digital-first world, and AI in marketing communications
Keynote Speaking
Brand messaging and positioning workshops for leadership teams, crisis communication simulation training, and social media strategy planning sessions
Workshop Facilitation
Industry expertise on consumer tech communications, thought leadership on emerging trends, and brand building in the creator economy
Panel Discussions and Fireside Chats
Expert commentary on brand communications trends, consumer tech industry insights and analysis, and marketing innovation and AI adoption discussions
Media and Podcast Appearances
*Don't see exactly what you're looking for? I'm always open to brainstorming custom topics that align with your goals and audience needs.
FEATURED IN
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Let's connect.
Whether you're looking for strategic solutions or a speaker who brings proven expertise to your stage, let's explore how we can create impact together.
Belle Baldoza
Home
About
Contact
+1 (416) 906-7090
Toronto, Ontario, Canada
© 2025 by Belle Baldoza. Created on Wix Studio.